It’s official!: Private label wines and bottled wines at VineCraft Wine Cellars.

Wines By Design

Create great wine

Welcome to Wines By Design!

We are a full service, on-premises wine making facility and wine making kit supplier, located in Rochester NY. If you’re interested in making your own wine, come on in and we can help! We have hosted families, small groups, wedding parties and corporate team building events.

Interested in a wine making class? We’ve got you covered! We’re involved in a number of area Continuing Education programs (check out your local high school or town opportunities).

Alternatively, do you want something a little more intimate? Call and schedule a private wine making class. We can work with you to make your very own delectable wine.

Or, if you are already an experienced vintner and are simply looking for supplies, we can help with that too. While our primary focus is wine-kits, check in with us, if we don’t have it in stock, we can probably get it for you!

For more detail on how your time will be spent making your very own wine, please see: our process.

Wines By Design

Wine makes daily living easier, less hurried, with fewer tensions and more tolerance.

— Benjamin Franklin


2023-2024 Limited Edition Wines

Note: We only have access to a limited supply, so reach out if you are interested! Give us a call or reach out on our Contact Page.

What’s Hot!

Please note: This list represents wine kits that are some of our best sellers right now, and is a small representation of what we have in stock!  

Reach out on our Contact Us page if you’d like to inquire about a specific kit.



Why not share your special day with all your guests? Let them take home part of your special day, a bottle of your very own wedding vintage.

Easy, affordable, and truly a great experience.

- G. R.

We cannot say enough good things about Wines By Design.

The quality of the wine is better than most bottles of wine you can buy at the store, plus you get to tell your friends and family you made it on your own!

- K. H.

Everyone is friendly, knowledgeable and energetic. They have a wonderful facility and quality products.

- D. G.

A Hidden Gem!

- R. S.